Just Eat
Delivering a much-needed shake-up to Just Eat’s internal culture.
With an ambitious year ahead and new leadership in place, Just Eat needed to instil a more agile, start-up mindset – shifting how people worked and showed up day to day. Dare To is a bold, straight-talking campaign that cuts through day-to-day comms, challenging people to think differently and expect more from each other.
Creative Director – McCANN
Campaign| Print | Digital
Background
Just Eat is an energetic, innovative and entrepreneurial brand operating in a highly competitive market. As the business evolved, there was a need to refocus teams and sharpen behaviours to maintain that edge. With new leadership came fresh ambition and a clear brief: shift behaviour quickly and bring that focus back.
Do you dare?
We tackled it head-on with a straight-talking campaign designed to disrupt habits and reset expectations. Taking cues from protest signs and a more rebellious tone, we brought a sense of disruption into the corporate environment – challenging people to rethink how they showed up and what they expected of themselves and each other.
At its core was a simple provocation: Dare To. A call to think differently, challenge yourself, and expect more from the people around you.
Cutting through the corporate world
Bold, direct language cut through the noise across offices, challenging people to think differently and act on it. The campaign ran across four global HQs, reaching over 8,000 employees through office takeovers, internal comms, town halls and a series of playful interventions – including physical ‘Elephant in the Room’ models placed in all meeting spaces.
It all built to a launch moment that set the tone, with the new CEO arriving by jet ski – obviously.
