Honda
Enhancing Honda ownership through a telematics app that understands drivers.
We set out to rethink the Honda ownership experience – using connected data to make the app more useful, timely and relevant to drivers. I led the creative direction across the product, shaping an experience built around what drivers actually need, when they need it.
Creative Director – Great State
Creative direction | Product design | Service design
Background
Honda had begun to roll out connected services, but the experience hadn’t caught up – leaving drivers with limited visibility of their vehicle and little day-to-day value.
The challenge was to turn that data into something genuinely useful – making the app feel like part of the ownership experience, rather than an add-on.
Approach
We started by mapping the end-to-end driving experience, identifying where connected services could add value – from planning journeys through to day-to-day vehicle use.
From there, we designed a set of functions and services that made that data practical, surfacing the right information at the right time rather than overwhelming people with it.
I led the direction across UX and product design, working closely with teams to shape how this came to life – and defining a design system that could scale across the app and into in-car displays.
The result was a more intuitive experience, built around real driver needs rather than technical capability.
Results
The app is now used across Europe, giving drivers a clearer view of their vehicle and more meaningful day-to-day functionality.
By making connected data more accessible and relevant, it’s helped strengthen the overall ownership experience – turning the app into something people actually return to, rather than something they occasionally check.