Honda
Enhancing Honda ownership through a telematics app that understands drivers.
We reimagined what a telematics app could be, using data to make functions timely and practical. Putting the driver first and building an experience to suit them.
Creative Director – Great State
IOS & Android App | Product Design | Service Design
Background
Honda had been slow to the telematics game, trailing behind many of its competitors and failing to meet the expectations of new car owners. However, with the launch of their flagship electric vehicle – the Honda-e, they were looking to change that.
Approach
Any telematics app can display a warning light, but so does your car dashboard. By using the information we learn about a driver’s behaviour – both in and out of their vehicle we were able to tell them what they needed to know – only when they actually needed to know it.
We reimagined how an app could play an integrated part in car ownership, personalised to suit owners’ lives.
Results
The app is now used across Europe – compatible with all new Honda models. It is continually iterating and improving as we learn more about Honda drivers. Most impressively, the app is helping steer OS and hardware updates in the vehicles themselves. Creating a truly connected vehicle-owning experience.